How To Make People Care

How do you make people care about something?


You tell them a good story.

Jesus told parables.

Nathan told David a story about a stolen sheep that suddenly made him care very much about a poor man who was wronged.

Thai Life Insurance told a story about a deaf and mute father.

(Sidenote: Are commercials supposed to make you cry? They must do things differently in Thailand…)


Thanks to Michael Bailey for posting!

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