How do you make people care about something?
Simple.
You tell them a good story.
Jesus told parables.
Nathan told David a story about a stolen sheep that suddenly made him care very much about a poor man who was wronged.
Thai Life Insurance told a story about a deaf and mute father.
(Sidenote: Are commercials supposed to make you cry? They must do things differently in Thailand…)
Thanks to Michael Bailey for posting!
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